When it comes to marketing, there are only two things to be concerned about:
getting a new customer to buy (acquisition) and an existing customer to buy again
(retention). Without success in those key business activities, nothing else really matters.
Lew and Anita Williams are deeply experienced in how to engage prospects, turn them
into customers and build loyalty that results in additional sales and referrals.
They have worked as a team since 1985 writing sales copy for such catalog companies as
The Popcorn Factory, Mauna Loa Macadamia Nuts and Hershey's, as well as writing major
integrated marketing campaigns for such companies as MET-Rx and Bradford National Life
Insurance Co.
They've also written sales sites for American Business Systems, LLC, John Childers' Million
Dollar Speaker Training, public relations expert Dian Thomas, wealth coach Loral Langemeier,
the highly regarded holistic Women to Women Clinic and internationally renowned author
and natural menopause specialist Maryon Stewart.
One of their specialties is to launch new web sites or rehabilitate under-performing sites
for independent professionals and small businesses. They use proven pre-Internet direct
response strategies combined with tested online tools and techniques.
Lew Williams
Lew has been a self-employed direct response writer and marketing consultant for most
of his career.
There were two exceptions. In one case a large holding company hired him to become
President of Continental Advertising, Inc., a direct response and sales promotion agency
that handled numerous national accounts including Jack Tar Hotels & Resorts, Adventure
Tours USA and Reserve Life Insurance Co.
He also served as Executive Vice President - Marketing of Lead Marketing International, Inc.,
which was one of the largest lead generation firms in the nation. The facility had the capability
to drop a million pieces of mail per day.
He directed all marketing activities and supervised creative development for business clients
as well as political and non-profit organizations. Lead Marketing became a client when he
launched his own direct response consultancy.
Lew is also an infopreneur who has written and published The Complete Consulting Success
System, Free Agent Fast Track and Consulting Opportunities Journal. His consulting course
was endorsed by the National Bureau of Certified Consultants, which has merged with the
Institute of Management Consultants.
He received the Certified Management Consultant (CMC) accreditation from the Institute of
Management Consultants.
He is a past President and "Sales Promotion Man of the Year" of the Dallas Chapter of the
Sales Promotion Executives Association. In addition, he is a past two-term Board Member
of the Marketing Communications Executives International.
Anita Williams
Anita, an award-winning writer, has been a direct marketing writer and creative director for over
30 years. She, too, worked at Continental Advertising, Inc., where Lew was her mentor. When
Lew left the agency, she became the first woman CEO to head one of the many firms owned by
the holding company in its 40+ year history.
She has been an independent consultant since 1985 and provided behind the scenes expertise
to
Her copy produced millions of dollars of sales for The Popcorn Factory catalog and revitalized
the Mauna Loa Macadamia Nut catalog with sales that more than tripled the projected sales.
In addition, she wrote catalogs for other well known companies, including the first video catalog
for Disney.
Anita wrote many GTE customer acquisition and retention mailings for both residential and
business customers during more than ten years through four different ad agencies. Ogilvy Dallas
recruited her to join the pre-merger team during the two years before GTE and Bell Atlantic merged
to become Verizon.
As a consultant, she acted as the senior writer on the account. The integrated campaign reduced
customer churn for both small business and residential segments from the highest to the lowest in
the industry in approximately 18 months.
Anita is also a public speaker. In addition to conducting her own seminars and workshops, she
presented her "Killer Sales Letter
Training while directing his marketing efforts.
